Brand Fund 2023
Execute a national marketing plan via the Brand Fund.
Updated Brand Standards Guide
This guide has all of our new logos, fonts and colors. Keeping our brand-consistent is extremely important because when we all look and sound the same, we make Soccer Shots more recognizable. You can also download this guide from the Print Store under Marketing Resources > Brands Standards Guide.
National Brand Strategy Convention Recap
Take a peek at the next chapter of the Soccer Shots brand.
Launched the inaugural Marketing Advisory Council (MAC)
Marketing Advisory Council (MAC) was rolled out in 2023 to help support our marketing team and our ongoing efforts. Below is a link to all of the meeting notes.
Canva Template Testing
The Marketing team has created some templates that can be edited in Canva. The MAC is currently testing out these templates and providing feedback before we roll these out to the system.
Marketing Hub
Best Times to Post on Social Media
January 23, 2023
You put a lot of time and effort into creating great social media content for your online audience, but do you fear that it’s not reaching as many people as possible? Use the below infographic to gauge the best overall times to post on each platform. Keep in mind that optimal times can vary depending on your unique audience. To find the best time to post to your specific audience use SOCi’s "Peak Time" feature in Scheduler.
LinkTree
February 13, 2023
You may have noticed Soccer Shots’ Instagram account has a page in our bio that aggregates all the places consumers may want to find. This is referred to as a LinkTree. Take a look at the attached guide for a How-To on creating a brand-approved, local LinkTree in your markets.
4 C’s Model
February 28, 2023
Check out this marketing tip which details the 4 C's model. Download the graphic below to use as a reference for your social media marketing.
Automated Message for FB and Instagram
May 22, 2023
Check out this marketing tip to learn how to make an automated message on your Facebook and Instagram pages.
Paid Social Best Practices
June 12, 2023
Advertising plays a crucial role in promoting your local Soccer Shots on social media. Check out this guide for some best practices for paid ads.
Proper Social Media Content Sizing & Formatting
June 26, 2023
Check out this tip to learn more about the importance of proper social media content sizing and formatting. Sizing your content correctly can make a big difference in your online perception, professionalism, and engagement.
Threads Social Media Platform
July 10, 2023
The newest marketing app that has the internet buzzing is Threads, an Instagram-adjacent app that directly competes with Twitter.
FB Phishing and Spam Messages
July 24, 2023
Check out this article on Facebook phishing to see if you've been part of a phishing email scam.
Schedule Instagram Stories Through SOCi
November 6, 2023
In their newest update, SOCi rolled out the ability to schedule Instagram Stories. This is a great tool for those who utilize Instagram as part of their marketing strategy and want to schedule out content.
Digital Marketing Industry Updates, Trends and Tips
August 14, 2023
In collaboration with SOCi, the Marketing Team would like to share these digital marketing industry updates and trends.
Customizable Email Banners
November 6, 2023
Looking to switch up your email banners? They are customizable on the Print Store under the Email Banners category.
GMB Local SEO Optimization
October 2, 2023
Check out these best practices from SOCi to learn how to optimize your Google My Business page.
June 30, 2023
Women’s World Cup Playbook
The 2023 FIFA Women's World Cup runs from July 20 through August 20. The Franchise Support Team is excited to share details on how you can promote this event and engage with your families during this exciting time.
National Paid Search & Meta Ads
Soccer Shots Franchising has a national ad spend across Google and Meta. The goal of these ads will be to drive enrollments through our search page.
